I’m cross. Positively ranty actually.
I’m insanely excited about the Olympics. It sort of ties in with my excitement about the Jubilee. Jubilympics if you will*. But today I’m angry.
Did you know that we are not allowed to use the word Olympics or the numbers 2012 without infringing somebody’s regulations? That means we can be asked to unsay it, or even prosecuted. How can it be not allowed to say the name of the year THAT WE ARE ACTUALLY LIVING IN?
Not only can you not use the word Olympics, but you can’t use any variation of it. At all, even if you’re being nice and trying to help promote good things. Even if it’s entirely coincidental that you’ve used it.
The Olympic Cafe in East London has been forced to change it’s name, despite being called that for years and years. A butcher who made a display of sausages in his window in the shape of the Olympic rings was asked to take them down. Who makes this shit up?
I’ve worked in marketing, I know all about brand integrity. But sausages? Seriously? What kind of 1984 state are we living in?
One that pretends that world class athletes eat McDonalds crap and still win races, clearly.
How much time, effort and money is going into policing this? And don’t they have anything better to do, like work out if they’ve got enough loos for the athletes?
OLYMPICS OLYMPICS 2012 OLYMPICS OLYMPICS 2012 OLYMPICS OLYMPICS OLYMPICS
Sorry about the shouting, I feel a bit better now.
*this excellent term was not coined by myself but by the writers of the brilliantly hilarious Twenty Twelve. So called because they couldn’t use 2012.